Good Habit - Koto Design Studio

Brand identity with packaging and app design

Brief: Create a brand that encourages and celebrates change and transformation, through human connection.

Problem: Food waste, with a focus on the consumer end.

Insights:

- Predetermined packaging formats result in 30-40% of vegetables wasted
- 1/4 of avoidable fruit and veg thrown away is still in its opened or unopened packaging
- multipacks restrict freedom and choice for consumers, forcing them to buy more than they need

Solution: Good Habit is a brand that sells smaller-sized portions of fresh fruit and vegetables. Order the right size for you through the app and keep track of the freshness by scanning the barcodes on the side of the packaging. Good Habit creates a change amongst people’s food waste habits; from overbuying, to just enough.

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